How Strong Typography Shapes Reader Perception and Engagement

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How Strong Typography Shapes Reader Perception and Engagement

Typography Tips for Boosting Engagement

1. Choose Fonts That Reflect Your Brand

Select fonts that align with your brand’s personality. For example:

  • Modern brands: Use clean, sans-serif fonts.
  • Luxury brands: Opt for elegant serif fonts.
  • Creative brands: Experiment with decorative or script fonts.

2. Optimize Font Sizes

Larger fonts attract attention, while smaller fonts maintain readability. Balance font sizes for headlines, subheadings, and body text to create flow.

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