- Headlines and Subheadings: Bold text in headlines ensures that your audience quickly understands the central theme of your content.
- Calls to Action (CTAs): Bold text in CTAs makes them more visible and encourages users to take action, whether it’s signing up for a newsletter, making a purchase, or clicking a link.
- Key Points or Quotes: Emphasizing key points or important quotes with bold text helps them stand out and reinforces their significance.
Creating Visual Hierarchy with Font Weights
Another way to make your message stand out is by using a variety of font weights to create a visual hierarchy. Font weights range from light to regular, medium, bold, and even extra-bold, offering plenty of options for emphasizing different levels of content.
Building Hierarchy with Different Font Weights
- Light Fonts: Use lighter font weights for body text or less important details. These fonts are easy on the eyes and allow the more prominent elements of your design to shine.
- Medium and Regular Fonts: These are great for supporting text, providing a balance between boldness and subtlety. They’re perfect for secondary content that isn’t meant to steal the show.
- Bold Fonts: As mentioned, bold text is perfect for emphasizing the most important pieces of information. Whether it’s the main headline or an offer you want the reader to take notice of, bold fonts create an immediate impact.
Building Contrast for Clarity
Contrast is another powerful tool for creating emphasis. When using bold text, pair it with lighter fonts for contrast, ensuring that the most important pieces of information stand out against the rest of the content. This contrast not only makes key details pop but also improves readability by providing a clear distinction between primary and secondary content.